FIB Festival by Marina Morell

Marina Morell gives us a different point view of the FIB festival 2010 at Benicassim! You can see more photos on her flickr page.

Comments (0). Posted on July 20, 2010 by Hugo in Photography.

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New geometric display type

Working on a new geometric display type with a big x-height, still have to do a lot of space and optic corrections…

Comments (0). Posted by Hugo in Typography.

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Tony Hawk & Friends @ Barcelona

Tony Hawk & Friends @ Barcelona from Hugo Mendes on Vimeo.

Tony Hawk & Friends @ Barcelona from Hugo Mendes on Vimeo.

Tony Hawk and its friends were this sunday on the barceloneta beach skating on a huge half pipe and they were flying like birds it was a very nice show, congrats for the event!!

Comments (0). Posted on July 18, 2010 by Hugo in Photography.

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on the mountain…

Some photos I did on a relaxing sunday at the mountain enjoying the company of friends and nature! You can see more photos on flickr if you want.

Comments (1). Posted on July 17, 2010 by Hugo in Photography.

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Comments (0). Posted on July 1, 2010 by Hugo in Experiments,Product Design,Typography.

New alphabet, language?

New alphabet, language? from Hugo Mendes on Vimeo.

This work is part of an investigation and lecture I did last weekend in Valencia, Spain, in the 4cit (4th international conference of typography). Its quite complicated explain all the work, because its a long process, but I will give a try. The project it’s done in different phases:

The deconstruction of two opposite alphabets a calligraphic and a typographic;
A study of the white spaces that define the different strokes.
Based on new rules I get combinations of strokes that permit to create new structures (its still incompleted) but with, for example, four strokes I can get different structures;
Finally I try to join the structures that were created and build a new narrative, a non linear narrative that can be interpretative or simply compositive, you can comparate it to the hypertext for example. With the hypertext we are the narrators we create our content our way to understand something;

The way we visualize information with hypertext its different of reading a book, or any linear narrative.
With the new technologies, tools, etc… we should start to think in a new way to transmit a signification and we should also stop copying the analogue world, why do we have to transport the analogue to the digital if the digital can be so much more powerfull. We’re to stuck to our past, to our language, and we need to evolve, our intelligence, our brain can go so much far…
The images above can be interpreted in a macro and micro space, you can enter the image in different ways or points, you can zoom in and zoom out. Its like entering in another space of interpretation. Each micro part forms another part and another and another…

You can see more and bigger images here.

Plastikman

WE LOVE PLASTIKMAN from WE LOVE ART on Vimeo.

Plastikman aka Richie Hawtin made a musical multimedia show at the Grande Halle de la Villete. This new tendency of mixing multimedia shows with music is getting better and better. It’s for sure a way of taking music to another step, its an amazing evolution that tries to visualize and materialize sound touching us in a such fantastic new way.

Tipografia, dibujo y sombra china

I’m going to give a lecture on the 4th international congress of typography this friday, 18th June, at 16.40h.
The project, still unfinished, is titled as Typography, sketch and chinese shadow, and its a study of two different alphabets, a calligraphic and a typographic.
The essence of the project is based on a deconstruction and reconstruction of the two alphabets applying different rules.
After the congress I will post more images with some of the results.
You can see more info about the congress here.

Comments (0). Posted on June 14, 2010 by Hugo in Typography.

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Magno

Magno is a display time I did some time ago. Unfortunately I lost the constructor to re-edit or make changes to the type. But I like it anyway. You can see more images here.

Comments (0). Posted on June 10, 2010 by Hugo in Typography.

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Unicorn

I have to update my portfolio with some new illustrations to be used on tshirts. Soon I will select and update them.
This one was a unicorn that in someway takes everything to another univers, he lives in a dream world.
It wasn’t selected by the company, but I like it!

Comments (1). Posted on June 9, 2010 by Hugo in Illustration,Textil.

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